🌱 Why Postnatal Care is Undervalued — and Why That Needs to Change…

When we think about maternity care, the spotlight so often falls on pregnancy and birth. We prepare, we research, we make birth plans, and we dream of that first moment when we hold our baby. But once the baby arrives, too many parents are left feeling forgotten, unsupported, and overwhelmed.

The postnatal period — often called the “fourth trimester” — is one of the most important yet undervalued stages of parenthood. It is a time of immense physical recovery, emotional adjustment, and the beginning of a lifelong relationship between parent and child. And yet, the systems around us often fail to honour and protect it.

Postnatal Care: The Forgotten Part of Maternity Care, Why?

👉Overstretched maternity services:

Maternity and community services are under huge strain, with staff shortages and time pressures limiting the care families receive.

👉The pressure for new mums to ‘bounce back’

Society still places a strong emphasis on parents “bouncing back” — physically, emotionally, and socially — rather than allowing time to heal and adjust.

👉Why mothers’ needs are often overlooked after birth

While the arrival of a new baby is celebrated, the mother’s needs are often sidelined, with little recognition of the enormity of her recovery and identity shift.

👉The silence around postnatal struggles

Conversations about mental health, exhaustion, breastfeeding challenges, loss of identity and emotional overwhelm are still not given enough space or validation.

🧡 The Importance of Postnatal Support for New Parents

When mothers are held, heard, and supported after birth, they heal better, they parent with more confidence, and their babies thrive. Postnatal care is not about pampering or indulgence — it’s about building strong, resilient families and protecting long-term health and wellbeing.

Across the world, many cultures prioritise the postnatal period with extended rest, nourishment, and community support. In the UK, we often lack this safety net, and many families feel isolated during one of the most vulnerable chapters of their lives.

🌼How Postnatal Coaching Can Help New Parents Thrive

It doesn’t have to be this way.

By valuing postnatal care as an essential part of maternity services — not an optional extra — we can change the story. That means recognising the importance of emotional wellbeing, offering practical support, and making space for recovery without pressure or judgement.

🌿 “This is why I created my Postnatal Coaching Support Packages — to offer practical and emotional support for new parents navigating life after birth. Coaching provides guidance, reassurance, and a safe space to explore the challenges of the fourth trimester.”

I wanted to fill the gap, to provide the time, space, and nurturing support that so many families tell me they missed.

Postnatal coaching is about more than advice — it’s about being truly seen, having your experiences validated, and being guided gently back to yourself as you step into parenthood.

Because you deserve care just as much as your baby does. 💛

🫶Finding the Right Support After Birth

If you are an expectant parent or already navigating life with a newborn baby, remember that you don’t have to do this alone.maternity & postnatal coaching can give you the tools, support, and confidence to enjoy these precious fi

rst months while also taking care of yourself 🧡